Built by a dad
who watched.

My path to founding this company is deeply personal. When my wife and I were expecting our first child, we faced unexpected challenges with breastfeeding.

Watching her navigate those struggles without clear guidance or support opened my eyes to how impersonal and fragmented the system can be — especially around maternal care. With a background in medical equipment and experience in the baby retail space, I knew the system could be better. I had seen firsthand how moms were treated when trying to get essential care: cold, clinical, confusing, and entirely lacking in empathy.

That is why we built 1 Natural Way differently. We set out to create a more compassionate experience — one that educates moms on their insurance-covered benefits, offers clear and supportive guidance, and makes access to essential products as easy and stress-free as possible.

What began as a team of four has grown into a dedicated group of over 30 team members and 18 full-time contractors, including 12 certified IBCLCs serving moms across all 50 states, U.S. territories, and military bases overseas. When we started, the breast pump market was small and choices were limited. We began with Medela, added Spectra two years later, and have since expanded to over 14 manufacturers, 38 models, and hundreds of supporting products.

We have also built a robust in-house telehealth program to support every stage of motherhood — lactation counseling, maternal nutrition guidance, and mental-health screenings throughout pregnancy and postpartum. Because care should not stop at the product. It should wrap around the entire journey.

Every mom deserves access to trusted breast pumps and medical supplies, regardless of insurance status. That is why we introduced our Moms First Preferred Pricing program — for moms who may be out of network, uninsured, or no longer eligible for coverage under their plan.

And in a digital world where privacy has been slowly eroded, we have made strong commitments to data protection. 1 Natural Way does not — and will not — share or distribute private information with third-party advertisers, marketing entities, or any unauthorized organizations. Our practices strictly adhere to HIPAA and to national and local privacy regulations.

As we grow, we remain committed to advocating for moms at the state and federal level — working for better coverage, better access, and better care. We stay engaged so that you do not have to carry that burden alone.